Our Pay Per Click specialists focus on driving down acquisition costs, improving lead quality and increasing conversions with clear measurable results.
We deploy Paid Search campaigns across Google and Bing as well as integrating paid strategies throughout the major social media platforms including Facebook. Twitter, LinkedIn and Google+.
We work with you to understand your business, customer base and products to enable our experts to gain the insight into the motivations of your prospective buyers.
We do this by auditing your current performance coupled with a competitive analysis of the key players in your sector, allowing us to clearly set down benchmarks for success. In-depth keyword research is carried out and campaign structures are put into place to map out a results driven pathway.
Pay Per Click Management
Devising an initial strategy is great but we don’t set-up a campaign and let it roll. We continually analyse and improve ads as well as optimising conversion-focused landing pages to ensure quality scores are maximised and CPA is ever improving.
Our management services include account reviews with recommendations on internal campaign enhancements as well as competitor movements to keep you up to speed on general industry performance.
Reporting & CRM Integration
Identifying ROI from campaigns right through to pipeline generation and customer acquisition is where we focus our output. Whether your product or service includes a sales team or not, we deliver visibility from the source to sales revenue.
We generate reports through Google Analytics and marketing campaigns management platforms such as HubSpot to give a clear return of investment across every aspect of the campaign including incoming telephone calls.
Pay Per Click Advertising is a quick and effective way to get in front of your customers.
However these channels serve as online auctions and so you often need specialist knowledge to ensure you are not wasting your advertising budget.