Adding Digital PR to your Inbound Marketing Campaigns is great to boost awareness, amplify your expertise and drive additional pipeline opportunities.
Digital PR integrates with your Content Marketing Plan and benefits your online presence by boosting your SEO, fuelling your social media and strengthening website traffic and landing page conversions. Speak to us today about how we can help to raise your profile in target sector publications online.
Conceptualisation & On-boarding: We kick things off with a creative session with the output being a selection of viable campaign ideas, backed by competitor research and media outreach that we present back for approval.
Content Research & Production – Depending on the output of the conceptualisation stage, this could include executing client polls, surveys, gathering case studies,interviewing employees, industry experts and so on.
Campaign planning is mainly ‘behind the scenes’ work to identify influencers, introduce our clients to the media to generate interest in upcoming content and ensure there are no clashes with conflicting news events. We do this alongside content production.
Your media relations campaign is based around an ongoing dialogue with journalists and influencers to secure coverage on a reactive basis.
Taking advantage of news trends, unfolding stories and planned features, a media relations campaign enables us to amplify our reach reactively and naturally.
Crisis & Reputation Management
Crisis and reputation management isn’t just for when things go wrong. A well rehearsed and strategic communications plan can often be the difference between enduring a crisis or business as usual.
Managing your brand's reputation online is just as important as offline.
Knowing how to manage online reviews, establish media relations and release the right content are all crucial to effective Digital PR.