Optimising your online presence is a continual process to keep your marketing engine firing on all cylinders.
What works today will not necessarily continue to perform at the same level month on month so we analyse, adapt and modify the way we design, build and deploy marketing campaigns.
Understanding how prospects research & interact online is key to getting your content marketing strategy and user experience right. Customers change, their needs change, the way they make buying decisions is ever evolving.
We continually gain insight to understand what meets the needs of your prospects and how they consume your information online so we can increase conversion rates month on month.
We perform A/B / variant testing to continually analyse which website pages, emails, call-to-action buttons, advertising collateral is performing at the optimal rate.
We combine this data with Conversion Funnel Analysis to achieve full visibility into where your website’s visitors are entering your website, they actions they take and their returning movements.
Decision Stage Content
The placement of key text and imagery impacts the likelihood of your visitors performing the action you are promoting. We utilise heat maps combined with conversion metric data to find out how audiences are interacting with website content.
Are users looking at your most valued content, are they seeing the CTAs you have in place that enters the next stage of your marketing funnel?
Is your website performing? Is your traffic turning into lead, contacts, enquiries? Get in touch with us and let us share how your metrics stack up!
Conversion Rate Optimisation techniques such as user experience and A/B testing are crucial to maximising conversions from each visitor to your website.