Content Marketing for Demand Generation

Content is the core of all digital marketing as it plays a role in every aspect of the marketing funnel from attraction, to conversion, to winning and renewing customers.

Content is driven from defining your buyer persona’s and ensuring that what you produce has real value to your prospective customer.

Our team helps you build relationships with your target audience to instill confidence and credibility whilst building pipeline to hit your revenue targets.

  • Create engaging customer content
  • Increase organic rankings
  • Become an industry thought-leader

Content Research & Production – Depending on the output of the conceptualisation stage, this could include executing client polls, surveys, gathering case studies, interviewing employees, industry experts and so on.

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Awareness Stage Content

The majority of internet users are not in a position to purchase your products or services. Through persona driven content strategies, our team create content to attract and educate your desired prospects early in the buyer journey.

At this stage we focus on providing content to address key  issues, problems, challenges or goals that the prospect has not yet found a solution for. These include the likes of:

  • Analyst reports
  • Research reports
  • eGuides & eBooks
  • Editorial content
  • Expert content
  • White papers
  • Educational content

Consideration Stage Content

As prospects move further down the funnel, they begin to identify the direction they want to go in and are now looking for solutions to meet their needs. At this point we produce content that fulfills value to help the user commit to the next level with a focus on solutions.

  • Comparison white papers
  • Expert Guides
  • Live interactions
  • Webcast/podcast/video

Decision Stage Content

As the title suggests, we produce material that aligns with converting your prospects into serious sales opportunities. As your leads become more qualified the content is designed to provide information to help them choose you as the chosen supplier.

  • Vendor comparisons
  • Product comparisons
  • Case Studies
  • Trial Download
  • Product Literature