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INBOUND MARKETING STRATEGY & CONSULTING

Achieving Objectives

All of our marketing services include Strategy Development whether it’s establishing a full end-to-end digital campaign or delivering a standalone project.

For many companies, we are brought into the fold in a consulting or training capacity to equip internal teams with the most effective strategies, tactics, and tools to achieve their marketing goals. Our most popular type of consulting service is what we call a ‘Discovery & Design Engagement’.

Whilst every engagement is tailored for each company, there are a number of common areas that are assessed with the key aims of increasing revenue, reducing operational costs and improving internal processes.

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What Goals Do We Work Towards?

Increasing Revenue

  • Launching new products or services.
  • Unlocking new markets and geographies.
  • Reviewing key competition and online trends.
  • Leveraging up-sell and cross-selling opportunities into the existing customer base.

Reducing Costs & Improving Processes

  • Benchmarking the Cost Per Customer and Lead Acquisition.
  • Reviewing the technology currently utilised.
  • Creating personalised marketing automation strategies.
  • Defining Lead Scoring to determine Leads, Marketing Qualified Leads and Sales Qualified Leads.
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Building the Strategy

Company Overview & Key Objectives

The initial discovery is focused on the objectives you have at a business level for the coming 12-24 months. Through a discovery / interview style approach we work with you to address areas that will understand your growth goals including the likes of:

  • What are your goals? Is this leads, customers, or revenue?
  • What is the lifetime value (LTV) of each customer? What is your LTV goal?
  • What tools and platforms are you currently using in your marketing efforts?
  • Do you have customer personas? Who is your ideal client?
  • How much does it cost you to acquire a customer?
  • What ROI have you seen on your current marketing efforts? What are you currently investing in?
  • What percentage of your customers is generated through online methods?
  • What are the steps in your sales process? What are the common hesitations clients have?
  • How do you currently find leads? Do you know what your cost per lead is? Do you know what your lead-to-conversion rate is?

 

Content marketing plan

Defining Target Market Persona's

Following the initial discovery we shall move towards uncovering who your current and ideal customers are - what they like about your product or service and what makes them a good fit (or not as the case may be) with your company. We often include representatives from your sales team to gather feedback on the leads they are interacting with and understanding any generalisations can they make about the different types of customers you serve best.

Leading on from the target persona creation we will put together an outline strategy for creating content to support goals at different stages of your buyer journey - these stages include:

  • Awareness: Content that typically focusing on solving a prospect's problems (research reports, ebooks, educational content etc)
  • Consideration: Content that provides possible solutions (expert guides, whitepapers, live interactions etc)
  • Decision-making: Understanding that prospects will be looking for content to help them become your client (product literature, case studies, live demo etc)
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Delivery

Forming the Complete Picture

Based on the discovery activity and the content strategy that has been defined to your target audience, we then move to the final part of the Design which will provide the detail behind building your campaign workflow. Whilst this will vary from one project to another - the key activity areas are shown in the diagram below:

 

Delivering the Strategy & Logistics

Inbound marketing helps you talk to the prospects you want to reach, about the things they want to hear about. Whether the goals of the campaign strategy review was focused on Brand Awareness, Lead Generation, Lead Nurturing, Revenue Generation or mix of all, we deliver a documented framework that will also be presented back to you in person including:

  • Review of previous year’s performance
  • Assessment of competitive landscape
  • Re-assessment of internal assumptions
  • List of major business goals
  • List of major marketing goals
  • Outline of major marketing campaigns planned ahead

The discovery & design engagement is typically delivered over a 2-3 week period including onsite and off-site consultancy. The number of consultancy days within the engagement will be outlined specifically prior to the project commencing.

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DIGITAL STRATEGY ENGAGEMENT

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4x more visitors per month within one year

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72% of customers saw an increase in sales revenue within one year*

SOME OF OUR HAPPY CLIENTS

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Take Charge of Your Brand & Speak with us Today!

Want to set us a challenge for a new campaign?

Speak with one of our digital doers by filling out the form on the right or give us a call directly on the number below and we will get back to you in a flash!

Manchester  +44 (0) 161 686 5565

Blue Tower, The Landing,

Mediacity UK

Greater Manchester

M50 2ST

Give your marketing a boost and get in contact with us today!

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